7-Eleven is your go-to convenience store for food, snacks, hot and cold beverages, gas and more. The stores utilize a complex ordering system for their inventory and promotional campaigns that is overseen by national, regional, and local store management. There was not a seamless way to convey or distill sales goals, regional trends, local event impact, quotas, product availability, ordering deadlines, and multiple other metrics, all in one place. And there was not a very functional interface by which to place those orders, let alone forecast or plan, or access useful insights from other stores.
The goal of the Information Dispatch project was to upgrade, improve, and enhance the systems that support communications between the corporate office, operations, and the stores. This app was designed and built in close coordination with another project whose focus was surveying individual stores, which would be later integrated into this app.
For this Inventory Ordering app, we needed to:
As UX lead, I worked alongside my business architect, project manager, technical architect, and developers in collaboration with our client. We worked closely with 7-Eleven's program director, project managers, business analysts, technical architects, developers, and regional field consultants.
Key activities:
At last status update, all deliverables had been signed off on, proceeding to UAT.
This project taught me a lot about creating and sharing a design roadmap early and often, especially when scope shifts. I made the mistake of diving right into a very aggressive timeline without taking careful stock of all the new incoming requests.
It inspired me to create a concise, client- and project team-friendly UX and UI calendar that conveys level of effort for design across all phases. I've since use it on every subsequent project, and has been well-received and appreciated, especially where it shows design overlap with development sprints. It has even saved the day a few times and helped the sales team better scope and sell our